A BOOK ON THE STANDARD

THE BOOK


A book on the standard. Giving up is an option.
It does not have to be yours.

DISCIPLINE

EXECUTION


A BETTER YOU




A BOOK ON THE STANDARD

REAL PRINCIPLES FOR A STRONGER YOU

This book shares the story and the standard behind Abbott Strong lessons from a life of service, leadership, and real-world experience. It’s about what it takes to keep going, even when it’s hard. Because giving up is an option. It does not have to be yours.

“Execution isn’t a feeling.
It’s a decision.”

— JACOB ABBOTT

SAME STANDARD. DIFFERENT FORMAT.